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Web Hosting - The Internet and How It Works
In one sense, detailing the statement in the title would require at least a book. In another sense, it can't be fully explained at all, since there's no central authority that designs or implements the highly distributed entity called The Internet.
But the basics can certainly be outlined, simply and briefly. And it's in the interest of any novice web site owner to have some idea of how their tree fits into that gigantic forest, full of complex paths, that is called the Internet.
The analogy to a forest is not far off. Every computer is a single plant, sometimes a little bush sometimes a mighty tree. A percentage, to be sure, are weeds we could do without. In networking terminology, the individual plants are called 'nodes' and each one has a domain name and IP address. Connecting those nodes are paths.
The Internet, taken in total, is just the collection of all those plants and the pieces that allow for their interconnections - all the nodes and the paths between them.
Servers and clients (desktop computers, laptops, PDAs, cell phones and more) make up the most visible parts of the Internet. They store information and programs that make the data accessible. But behind the scenes there are vitally important components - both hardware and software - that make the entire mesh possible and useful.
Though there's no single central authority, database, or computer that creates the World Wide Web, it's nonetheless true that not all computers are equal. There is a hierarchy. That hierarchy starts with a tree with many branches: the domain system.
Designators like .com, .net, .org, and so forth are familiar to everyone now. Those basic names are stored inside a relatively small number of specialized systems maintained by a few non-profit organizations. They form something called the TLD, the Top Level Domains. From there, company networks and others form what are called the Second Level Domains, such as Microsoft.com.
That's further sub-divided into www.Microsoft.com which is, technically, a sub-domain but is sometimes mis-named 'a host' or a domain. A host is the name for one specific computer. That host name may or may not be, for example, 'www' and usually isn't. The domain is the name without the 'www' in front. Finally, at the bottom of the pyramid, are the individual hosts (usually servers) that provide actual information and the means to share it.
Those hosts (along with other hardware and software that enable communication, such as routers) form a network. The set of all those networks taken together is the physical aspect of the Internet.
There are less obvious aspects, too, that are essential. When you click on a URL (Uniform Resource Locator, such as http://www.microsoft.com) on a web page, your browser sends a request through the Internet to connect and get data. That request, and the data that is returned from the request, is divided up into packets (chunks of data wrapped in routing and control information).
That's one of the reasons you will often see your web page getting painted on the screen one section at a time. When the packets take too long to get where they're supposed to go, that's a 'timeout'. Suppose you request a set of names that are stored in a database. Those names, let's suppose get stored in order. But the packets they get shoved into for delivery can arrive at your computer in any order. They're then reassembled and displayed.
All those packets can be directed to the proper place because they're associated with a specified IP address, a numeric identifier that designates a host (a computer that 'hosts' data). But those numbers are hard to remember and work with, so names are layered on top, the so-called domain names we started out discussing.
Imagine the postal system (the Internet). Each home (domain name) has an address (IP address). Those who live in them (programs) send and receive letters (packets). The letters contain news (database data, email messages, images) that's of interest to the residents.
The Internet is very much the same.
Examine the Interior of Publishing Companies (publishing companies) The publishing company can be seen as the backbone of the writing world. Written words seemingly would not have been able to be seen without publishing companies. The publishing company provides a great service to society by publishing and displaying the work of authors. The existence of publishers is obvious, but the interior of the publishing world and its companies is unknown by many people. Publishing is known as an apprenticeship industry, which means that most of the knowledge needed by a publishing professional will be learned with hands-on experience on the job. Generally, information that is learned in one department of a company is useful throughout the publishing house, which gives professionals the opportunity to move between departments. There are many levels to a publishing company and they all have different functions. The administrative level is the first level of any company, and has many responsibilities in the functioning publishing companies. The administrative department is responsible for managing daily operations for publishing executives and management. This responsibility involves interaction with all of the employees from all of the departments, as well as interaction with authors and agents. The administrative employees are required to manage the calendar, maintain organized files, screen/prioritize mail, draft correspondence, make travel arrangements and prepare itineraries, process expense reports, take minutes at meetings and prepare reports. A position as an administrative employee allows a person to have a high-level of understanding of a publishing company, while being visible to executives. Advertising is another division of publishing companies. Most publishing companies have in-house advertising agencies that purchase media space and create and design advertisements. In a publishing company, the advertising department works closely with the marketing directors, editors, and publishers of titles to create an advertising plan that will promote sales of an individual book. Every advertising plan requires research and negotiation to provide the best venues and the most cost-effective methods of advertisement. These employees also work closely with graphic designers, commercial sales representatives, printing presses, and internal staff to facilitate the run of advertisements. The editorial department of a publishing house is one of the most important departments. This department acquires, negotiates, develops, and edits book projects for publication. The daily activities of editorial employees include preparing acquisitions for transmittal to the production department, developing and maintaining relationships with authors, booksellers, and agents, performing general administrative duties, participating in editorial, design and marketing meetings, and reading and evaluating submissions by writing reader’s reports. The editorial department must work closely with all departments. Another division of publishing companies is the marketing department. The marketing department has the responsibility of creating, preparing, and establishing marketing strategies and policies for each title by coordinating the efforts of the publicity, promotion, advertising, online, and sales departments. The marketing department is responsible for preparing all sales presentation materials, audio recordings, fact sheet collation, and promotions, creating and producing additional account-specific presentation materials, researching and establishing relations with new markets, and planning and maintaining sales and marketing schedules. The publisher’s office is also an important department for many publishing companies. The publishers oversee the life cycle of a title from acquisition to production, and onto the sales force. Publishers are responsible for making executive decisions for all titles within assigned imprints while staying within any cost restraints. This department is also responsible for sponsoring book projects, strategies, and initiatives for the publishing company. The subsidiary rights and permissions department is also one of the most important divisions of a publishing company. This department finds additional sources of profit for a given title, including serials, book clubs, and paperback, audio and e-book rights. The daily activities for the subsidiary department include writing submission letters, sending manuscripts, proposals, and books to foreign publishers and agents, coordinating co-productions with other publishers, working with book clubs and sales for special editions, and maintaining relationships with other publishing companies. Publishing companies have many divisions, including, sales, purchasing, publicity, promotion, production, managing editorial, legal contracts Internet development, information technology, human resources, finance, art and design, and audio. The Many Sides of Writer Web Rings (writer web rings) Generally, a web ring is defined as a collection of Web Sites from the Internet that are joined together in a circular structure. Writer web rings are a great example of this collection of Web Sites. Web rings may be used to increase search engine rankings, and can be considered as search engine optimization techniques. It is common for many web rings to take advantage of this and find writers looking to improve their own rankings. There are many web rings available for seasoned writers and novices alike. Becoming a member of one of the many writing web rings is as simple as joining any other web rings with different themes. Web ring web sites each have a common navigation bar that contains links to the previous and next sites. Clicking the next or previous sites repeatedly will eventually take the surfer to the site original site of the web ring; this is the origin of the term web ring. Web rings are organized around certain themes, and of course the theme for writer web rings is writing. These web rings for writers typically have moderators who are responsible for deciding what pages to include in the web ring. The making of the web ring is the foundation for the group of people who will soon join. Writer web rings are readily available and are open for all potential writers and experienced writers to join. These web rings for writers are usually seen as an outlet for many writers, who are otherwise unable to find interesting ways to increase their experience in the writing world. Typically, these web rings for writers are designed specifically for certain groups. For example, there are many web rings designed specifically for women. The Accomplished Women Writers group is a group of women writers who help each other by providing tips and hints for getting published. The web ring also includes a site that teaches women how to manage a family, household, and writing career. The Aspiring Young Writers Ring is also a web ring, and is dedicated to helping young writers on their way to becoming professionals. The Author Ring is a web ring that was established for published authors if book-length fiction and nonfiction. Other writer web rings include Black Folks Who Write, which is open to African Americans who showcase their work on the internet; Freelance Webring for freelance writers; Internet Writers’ Guild, which brings together authors of web-published literature and showcases their writing online; and Romance Readers and Writers, which is designed for writers who love all aspects of writing romance novels, and who enjoy reading romance novels. No matter the person, there is a writer web ring for almost every kind of writer, so no writer should feel discouraged if they feel their case is a unique one and there is no writer web ring to satisfy their artistic needs. Writer web rings are not a new concept, but there are many writers who don’t take advantage of their great services. A writer web ring can be used to help any writer expand their knowledge of writing techniques, of their own experience, level, and style of writing, can help them appreciate their writing as well as others, while teaching them about the business of writing, and helping them figure out the world of writing in general. These web rings are considered to be good things because a person can find many sites relating to their own writing all together without searching endlessly. Many may not see writer web rings as perfect, but they can be noted for their service they provide for many writers, and can be seen as a great tool for the writer. |